About the book
Prints and Profit: Selling Prints in the Fine Art World is a introductory guide that explores the dynamics of building a successful fine art print business. With insights drawn from personal experience and the broader art world, the guide is tailored for artists looking to monetize their passion and connect meaningfully with collectors, galleries, and curators.
The book opens with a historical perspective on the art market, recounting André Level’s revolutionary creation of the first modern art investment fund in 1904. This example underscores the long-standing value of art as both a cultural artifact and a financial asset. It sets the stage for artists to understand the dual nature of art as deeply personal yet commercially viable.
I introduce the foundational principles of the art business, emphasizing the importance of understanding buyer personas. These personas—connoisseurs, aesthetic collectors, trophy hunters, and enterprising collectors—each have distinct motivations, from emotional resonance to financial investment. By recognizing these differences, artists can tailor their approach to forge stronger connections with their audience. The guide also delves into pricing strategies, stressing that prices should reflect the value of an artist’s work and grow consistently over time. Using real-life examples, I illustrate how tiered pricing models and thoughtful presentation can enhance the perceived worth of art. A standout point is the transformative power of storytelling in art sales, where personal narratives about the creation and inspiration of artwork deepen the collector’s connection.
I emphasize the importance of relationships in the art world, particularly with galleries and curators. By nurturing professional partnerships and leveraging events like portfolio reviews and art fairs, artists can expand their network and visibility. Real-world anecdotes highlight the nuances of gallery agreements, the benefits of residencies, and the significance of maintaining professionalism.
A central theme throughout the book is the need for artists to think like entrepreneurs. This mindset involves treating income as seed money for future growth, avoiding debt, and maintaining financial sustainability. I provide actionable tips for tracking expenses, staying profitable, and protecting the value of one’s work. The book concludes with ten timeless lessons for artistic success, including embracing authenticity, fostering community, and staying adaptable. Kern’s reflective tone encourages artists to celebrate small wins, learn from challenges, and believe in the long-term value of their journey.
In essence, Prints and Profit combines practical strategies, inspirational stories, and professional advice to help artists navigate the complexities of the art market. It serves as both a roadmap and a source of encouragement for artists aiming to turn their passion into a sustainable and fulfilling career.
